Mobile device usage is increasing every year. Your customers are spending an average of several hours a day on their devices. This makes it more important than ever to have a mobile-friendly website. This means making your site attractive, engaging, and easy to use on a mobile device if you want to succeed. Here are 5 easy ways to make your site mobile friendly.
Understand mobile users’ expectations. For example, put the most important information in a prime location. Put your business’s address and hours of operation where they can see it without having to scroll down. If you don’t know what your visitors consider “prime”, determine the most visited and profitable areas of the website and then move them to the first place that customers check when landing on your page.
Design content that gets to the point. Make pages easy to scan with headers followed by short paragraphs. Another option is listing the questions that customers are asking prominently followed by a quick answer. This improves the site’s SEO, as well. Put summaries at the start or end of a page for those that don’t have time to read all the content.
High definition screens are commonplace now, and customers expect clear, crisp images when they’re looking at them on 1080 or 1440p screens. This means your website needs images that look good at those resolutions. However, your customers have limited device memory and bandwidth. Use a few, excellent and related images. Click here to read more about engaging visual images you could place on your website.
While you need to have high quality images, they need to come with as small of a file size as possible. Compressing the files is one of the best ways to decrease loading times. If the images take too long to load, your site will suffer a high bounce rate. Another option is to implement accelerated mobile pages or AMP so that they load more quickly when viewed on mobile devices.
You could improve the visual engagement of the website by adding a carousel feature that brings multiple images to mobile devices while only displaying them one at a time. Video is valuable on websites as well. Consider embedding YouTube videos, since the YouTube video player works very well on mobile devices.
Don’t assume that your website is mobile friendly. Instead, use tools to determine how mobile friendly your website is. These sites can give you an independent third-party measure of how mobile friendly your current site is. Use these same tools after you’ve made your site more mobile friendly to verify that the intended changes have the desired result. Some tools will give you recommendations, too, for improvements. Test your website personally on mobile websites, as well. Also, ask others to test the site on mobile devices and give you feedback.
Many mobile users are navigating websites via touch screens. This means your site needs to be optimized for that by having larger buttons and fields. Verify that your website elements work equally well for mouse clicks and touches a screen. Make certain that someone can make the necessary selections even if they have large fingers instead of a stylus.
You can’t afford to ignore mobile users anymore. Your business needs a mobile-friendly website to keep up with your customers.